PRSAA
Everyone agrees that the standard of the tennis teaching professional need to be raised and that the providers are the key to growing the game.
Yet we are still stuck trying to teach a modern pro with traditional tools and strategies. Online education has become standard across the board, but it is still the same education (using traditional content).
Modern pros can't succeed through traditional means and the ones that get it are the ones that are thriving along with their programs.
So what is the problem? What is missing and how can we equip the modern tennis professional with the tools and the strategies needed to make tennis a career both on and off the court.
The industry has fallen behind and continues to use traditional tools in a modern environment and it is very difficult to find a pro that is qualified to fill positions that will grow an area let alone a program.
Welcome to the PRSAA where we will educate, equip and engage with today's modern professional.
Modern Tools For The Modern Provider
The modern provider should be equipped with modern tools that will allow them to educate and engage with their audience. PRSAA equips pros and providers giving them the ability to market and collaborate with their customers and partners.
PRSAA will create turn-key solutions for the busy professional by collaborating with world experts, leaders and coaches, providing them the leverage they need to be competitive and a revenue source off the court and out of the office.
Staff & Partners
Features & Benefits | PRSAA | USPTA | PTR |
|---|---|---|---|
All Provider Based Staff |  |  | |
Approved Faculty | | | |
Partner With Faculty | | | |
Collaboration Industry Leaders & Coaches |  | | |
Sponsorship |  | | |
Work With Players | | | |
Educate Mentors | | | |
USPTA and PTR Have large staffs and most of the employees have NOT worked as a tennis coach or as a provider. PRSAA's staff all are or have been providers relating to racquet sports.
KEY leaders in all of te different areas will share in revenues (ex. Kovacs, O'Shannessy). Faculty will have to be approved and will have specific requirements (ex. 6 hrs live......)
Collaborate on Courses and Certifications Earning revenue for both parties. This is what PTR and USPTA say, but they really sell sponshorship packages. They are against others making money WITH them.
USPTA & PTR have minimal collaboration and is usually set-up to benefit the organization and not the expert. PRSAA will collaborate and incentivize creating win-win for everyone involved.
Schultzie's Thoughts
PRSAA will have the ability to work with pros and their players by providing turn-key workshop formats that pros can charge for on top of what PRSAA charges to make extra revenue.
PRSAA will train and give metors full educational credit and allow for us to get a hold of prospective pros early in the pathway
Web Development
Features & Benefits | PRSAA | USPTA | PTR |
|---|---|---|---|
TennisDrills.TV | | | |
Personal Site | | | |
Access to Membership Site | | | |
Private in-house Dashboards | | | |
Workshops |  | | |
Earn Revenue | | | |
Virtual Summits | | | |
Lead Generation | | | |
PRSAA members will receive tennisdrills.tv as a FREE resource/benefit. ($240 value). PTR and USPTA wont offer even at a deal.
USPTA has a WEAK web page feature and the PTR does not. PRSAA will offer a FREE templated site that members can customize to their choosing, will access to tutorials on how to do so (and webinars)
Weekly content for pros, courses, templates. Similar to USPTAU, but for pros (or a section of USPTAU like site)
Offered to clubs to cover onboarding, staff trainings...etc
USPTA and PTR are expensive and it takes time off court on top of this. PRSAA would provide smaller workshops at events where pros already attend AND Virtual Summits that they can watch oline
Pros will earn Affiliate revenue by promoting courses that are already done by our faculty
Pros can watch free (Live for educational credit) Free for 48 hours and if you want lifetime access, $47 and you can watch whenever. Add Scarcity ti tis offer. SAME THING FOR MEMBERS TOO FOCUSUNG ON PLAYERS. Pros as affiliates.
Collect data on thse interested in becoming pros EARLY in the pathway and hold their hand so they will choose us
Education
Features & Benefits | PRSAA | USPTA | PTR |
|---|---|---|---|
Certification/ Insurance | | | |
Courses | | | |
Certificates | | | |
Continuing Education | | | |
Mentorship (CE/Lead Gen) | | | |
PTM | | | |
David Brouwer
All offer courses, but USTA has the certificstion coue=rses, PRSAA will have certificste courses.
Rather than one membership fits all (USPTA) and sinilar to PTR there will be a course patheay based on what they want to get certified in and these will all count toward CE.
USPTA has a WEAK web page feature and the PTR does not. PRSAA will off
Turn-key workshops, access to tennisdrills.tv, private dashboards,provide expert visits to campus
Other
Features & Benefits | PRSAA | USPTA | PTR |
|---|---|---|---|
Overhead | | | |
Video Department | | | |
Course Build | | | |
USPTA has salries of 1million alone or close PTR around half of this on top of buildings, utilities, property insurance.
USPTA has three people in their video department. PRSAA has one person who pumps out three times the content in the same amount of time, he works for Jorge.
Timely and expensive for USPTA and PTR. Efficient and inexpensive for PRSAA with fast turn-around
Enter your text here...
Possible Revenues
| 3000 Members | 4000 Members | 5000 Members | 7000 Members | 10,000 Members |
|---|---|---|---|---|---|
Membership 200/yr 20/mo | 636,000 | 848,000 | 1,060,000 | 1,484,000 | 2,120,000 |
Certification | 43,650 | 58,200 | 72,750 | 101,850 | 1145,500 |
Partner With Coaches | 281,400 | 375,200 | 469,000 | 656,600 | 938,000 |
Online | 134,000 | 134,000 | 134,000 | 134,000 | 134,000 |
Operations Pages | 250,000 | 250,000 | 250,000 | 250,000 | 250,000 |
Other Affiliate Revenus | 25,000 | 25,000 | 25,000 | 25,000 | 25,000 |
TOTALS | 1,370,050 | 1,690,400 | 2,010,750 | 2,651,450 | 3,612,500 |
*Adjusted | 929,650 | 1,156,200 | 1,382,750 | 1,835,850 | 2,515,500 |
* Adjusted Totals Exclude Affiliate Revenues (Partner With Coaches, Online Affiliates, Other Affiliate Revenue)
Domains Secured
1. prsaa.com
2. moderntennispro.com (Great for a podcast/landing page)
3. modernracquetsports.com
Here is our Google drive link
https://docs.google.com/spreadsheets/d/1_Fb-EF8AkSmlX5vGlxIOBr20rALWWgegv2DbzX_dJQA/edit?usp=sharing
Live Pros to make $ off-court
we would have webinars and such just sell the pros on this idea showing how we would provide them with a turnkey promotion, turn key clinic, and turn key follow up with an expert faculty member
1. Faculty Pros do live on court from here
2. Affiliate pros promote to their members
ex. Craig Oshannesy best pattern for club players
FREE Live Event or $5 to watch
$47 to own it lifetime with included templates & handouts
- Give pros an affiliate link
- They send to members
- we write out the emails
PROS WAK AWAY WITH $200-1000 + They get continuing education credit for joining the initial workshop and follow ups
"Want to make 200-1000 in ten minutes time and get CE credit for it?
Create one case study of a pro who did this. Set up here and show the pros how much money he brought in
GIVE PROS TURNKEY LESSON PLAN AS A FOLLOW-UP SO THEY CAN CAHARGEBFOR A SPECIAL FOLLOWUP CINIC ORMLESSON SERIES.
Pros would also be involved in helping design by monthly events based on their needs and pain points
In the clinic, a video from the faculty member will start off every session, which keeps them involved and will help sell the product
Interested pros would meet with us and the faculty member way ahead of time to plan this out and to see the process,
Members Get 50%
Non-Memebers get 25%
$$Ex. 500 coaches to sign up each with 200 emails = 100,000 iw we convert at 4% = 4000 for $67 ($268,000) product and get 67% based on non members = 180,000
BAXTER, IAN, WILL, OShaunessany, JORGE (Honorary Members???)
400,000 players
2% Conversion
$67 Product (Killer Content)
400,000 x.02 = 8000 x 67 - $536,000 x 50% = 268,000
BONUSES - WE INCLUDE THEM AS INCENTIVES (Scarcity)
Affiliate Event Process Example
Pros don't have time or the know-how to create sites and online education. They do know on-court and they do want to make more money off court. PRSAA can help them do this without the knowledge of how.
These events can run quarterly and pros can choose between 4 courses (with on-court programming) introduced by a member of our faculty ( ex. drills, technique, tactics, mental). All participating parties will share in the revenues.
Faculty member will play an active role in the event by making themselves available online at specific times to promote and answer questions from participants.
Example Event: Craig O'Shannessy - "Best Patterns for Club Players"
The Process
01 Webinar To Promote Pro Sign-Up
8 weeks before the start of a new series, pros can sign up to view a webinar on what is being offered, how this will be done turn-key for the pros a examples of the possible revenue they can make by just sending out an email that we write for them and tell them when to send out. Case studies of pros who have done this......If they are interested, they will sign up.
Pros will receive an email to sign up for a specific event and the details from the faculty member
02 Specific Event Webinars
Faculty will run a webinar on their program and take any recommendations into consideration (what pros want). Classroom style explaining exactly how everything will work with included instructions on how to create their affiliate account and a deadline for sign-up.
Pros sign up for an event they want to promote to their members and their affiliate account
03 Promotion
PRSAA sends out email templates for pros to send to their members promoting the event. This will be an email series that will include: Jeff Walker Style of Promotion of each event (Product Launch Formula) -
04 Another Step
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03 Another Step
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