Training - Training Manuals - SOP
Training
All managers submit a training manual to the Human Resource department for follow-up to the resort's orientation class. Once complete, employees should have general knowledge of the resort's mission, locations of departments and retail stores.
All employees are responsible for completing annual training on various subjects such as:
- Preventing Harassment in the Workplace
- Safety Training
- Leadership Training
Training Manuals
Training Manuals are done both in print and video. They are easily accessible and employees are notified if they have been updated. Employees must initial they have received any updated material.
I have created both the print and video training for our department and the desk.
Standard Operating Procedures (SOP)
Creating processes for any activity/event is very important, especially with high turnover areas or if a lead is not available.
Once hired, employees are expected to read through these and get a general understanding of proper procedures.
I have created the SOP procedure for the tennis department.
Content Creation - Online Marketing
Content Creation
Creator and Founder of the Realtennis Network - CLICK HERE For Website
The Realtennis Network is a FREE resource that I have built myself. It is designed to:
- Provide quality tennis instruction, utilizing the latest technology that helps simplify and make learning the game of tennis more efficient.
- Take all of this straight to players through technologies that are at their fingertips both on and off the tennis court.
Some of these technologies include
- Podcasts
- Video Tennis Instruction
- Online Interviews
- Social Networks
- Live Broadcasts
This is a one-man turn-key operation. All posts, video and podcasts are created and distributed by Chris Michalowski, USPTA
Online Marketing
I am very comfortable using email marketing to provide the specific content that my subscribers are interested in.
I currently use AWeber to:
- Collect information on what subscribers are specifically interested in, by integrating landing pages (through LeadPages) with specific lists of interests.
- Collect email addresses through a two-step opt-in process which assures me that they want to receive information from me.
- Create an email series that is related to their particular area of interest providing them with FREE quality content .
- BUILDING A PERSONAL RELATIONSHIP with them.
- Click the image to experience this sequence - You will receive an email sequence
- Collect information on what subscribers are specifically interested in, by integrating landing pages (through LeadPages) with specific lists of interests.
- Collect email addresses through a two-step option process which ensures me that they want me to email them information.
- Automatically create an email series that is related to their particular area of interest.
- When I create content that is related to their area of interest (they have been tagged), send this to them.
This would be very effective follow-up once they leave the campus after a great experience or visit the site.
The Process We Would Take:
- Learn player's personal interests while visiting the campus (or the online site).
- Get permission from players (opt-in) to be able to send them more information on what they just learned and are interested in.
- Through tagging, automatically send them the information based on their continued interests.
- Keep them up-to-date on events and promotions that the campus is offering based on their interests.
- Find out what else they may be interested in through the use of "pixels" and send them related content (at their request).
- Create promotional offerings based on their specific interests.
- Builds relationships with players (more personal than just a site with info).
- They will want to come back for more.
Community Outreach
2006 USTA/USPTA National Community Service Award Recipient - CLICK HERE to see work in schools.
- Annual visit to Traverse City elementary and middle schools for entire day, working with and educating physical education
specialists while promoting: - After School Rallyball Program
- Team tennis Programs
- Summer Sports Academy
- Fall and Winter Programs
- Worked closely with Girls Scouts on an annual basis and raised funds though:
- Intro to tennis workshop
- Adult one-day compass draw tennis event
- Raised $1500 annually for local girl scouts
- Successfully received grants allowing every school to be furnished with:
- Tennis racquets
- Foam balls
- Wilson tennis nets
Grassroots
10 and Under Tennis
- The Resort was a pilot-site for 10 and under tennis when the parameters were being developed.
- After School Rallyball Program
- Team tennis Programs
- Summer Sports Academy
- Fall and Winter Programs
- Allows kids to make their own choices to be recreational and social or more competitive
10 and Under Tennis Pathway
1. Create interest in the schools through 2nd-3rd grade Rallyball
2. Promote the Summer Team Tennis and Sports Academy to Rallyball participants and kids in other competing sports.
CLICK HERE to see more on the Team Tennis and Sports Academy
3. Follow-up and promote Fall/Winter 10 and Under Youth Progression Pathway to kids in both rallyball and the academy.
4. Continue to provide: Lessons, Play Days, Earned Advancement opportunities, mixers....
Livestreaming
CLICK HERE for more detailed information on my live streaming experience
- Certified Studio Producer (UpNorth TV)
- Certified Field Producer (UpNorth TV)
- Four years of live streaming experience
- Streaming Experience: Live Exhibitions - Club Tournaments - Lessons - College Special Events - Adult Tournaments
Team Management
Grand Traverse Resort
- Assist in certification for professional development (ex. USPTA testing weekly workshop).
- Responsible for hiring, firing and training of all tennis department employees.
- Responsible for semi-annual performance reviews and goal setting.
- Review last period's set of goals, keeping employees on track.
- Weekly meetings with leads discussing upcoming events and confirm planning procedures for each event. Provide any help necessary to make upcoming events, goals successful.
- Plan quarterly team building events (parties, baseball game....etc).
- Pros are responsible for schedule approval and accurately scheduling courts through Tennis Connect.
Scheduling
Grand Traverse Resort
- Responsible for providing written schedule of professional staff to activities desk via schedule book, allowing them to be able to efficiently schedule lessons based on pros ability.
- Created S.O.P. manuals for both the professional staff and desk staff to ensure accuracy and smoothness.
- Currently use Tennis Connect for all on court scheduling of activity and moving over to Tennis Source
- Pros are responsible for schedule approval and accurately scheduling courts through Tennis Connect.
Maintenance
Grand Traverse Resort
- Created daily maintenance report sheet for tennis professionals which includes daily walk throughs regarding - water cooler levels, cup levels, garbage can disposal, court cleanliness, behind the curtains.....
- Responsible for windscreens and net put-up and take-down during the spring and fall seasons
Country Club of Detroit
- Responsible for daily clay court rolling, watering, brushing and lining
- Assist grounds staff with annual preparation for the summer season
Accounting - Budget - Inventory - Payroll - Retail
Accounting
Country Club of Detroit
- Collect fees via cash, chits through pro shop desk.
- Creating ledgers balance sheets, income statements manually through formulated excel spread sheets.
- Responsible for payroll, payroll taxes and quarterly reporting. Created by formulating excel spreadsheets.
Grand Traverse Resort and Spa
- Formulate spread sheet to account for spread revenue, current period revenue, pro fees and expenses.
- Turn them over to GTR Conrtoller for review.
- Resort uses ADI Services for payroll.
Budget
Work closely with Director of Hotel Operations.
- Capital Expenses.
- Reporting revenue through Abacus software (Point of Sale).
- Estimating variable costs and direct costs for program operation.
- Month to date and year to date reports and year end forecasts.
Inventory
- GTR - Responsible for purchasing and monitoring inventories of string, stringing accessories, cost of sales items.
- Country Club of Detroit
- Initially responsible for retail and accounting activities for CCD pro shop.
- Brought in outside retail outlet and formulated daily inventory spreadsheets for their inventory control and record keeping.


